Hometown Heroes: Geofencing Your Way to Local Student Stardom
August 25, 2023
So, you’re looking to fill those campus grounds with eager learners. But here’s the thing: sometimes, the best gems are right in your backyard. Yep, we’re talking about local students. Leading education marketing agencies have been whispering (or, let’s face it, raving!) about the magic wand called geofencing. Let’s unravel how this tech treasure can help colleges shine bright in their local radius.
Homecoming Hooks: Picture it – local high schoolers stepping out of their school gates, and their phones ping with an enticing glimpse of your college fest or a robotics workshop. The message? A world-class education is just a stone’s throw away.
Local Landmarks: Got a famous park, museum, or café frequented by the young crowd? Time to set up a geofence! As they chill or explore, their devices can light up with trivia about your college or invites to weekend seminars. Casual, yet impactful.
Neighborly Nudges: Home is where the heart is, right? Geofencing can send out messages emphasizing the advantages of staying closer to home, the familial bonds, the cost savings, and of course, the classic home-cooked meals!
Transportation Teasers: Let’s face it, not everyone loves long commutes. Highlight your college’s accessibility: “10 minutes from the central station”, or “A breezy bike ride away”. Convenience is a big draw!
Local Scholarships: Elevate the local charm! Offer exclusive scholarships or grants to students from the area. An offer like, “Proud to be from [Local Town]? So are we! Exclusive grants for our local stars!” can be a game changer.
Community Connects: Organize geofenced community events, be it tree planting drives, local history walks, or beach cleanups. Showcase your commitment to the community while fostering a bond with potential students.
Feedback Fiesta: Know what local students want by sending out geo-targeted surveys. “Hey there! What’s your dream college course?” By engaging them in the decision-making process, you’re not just recruiting; you’re building a community.