Orthodontic Dental Geofencing Marketing: Unleash Your Smile’s Full Potential
August 24, 2023
Even before you can complete speaking the word “orthodontics,” a new leader has emerged in the competitive and exciting world of marketing, and that leader is Orthodontic Dental Geofencing Marketing. With pinpoint precision and a dash of digital magic, this orthodontic dental geofencing marketing approach is changing the game in dental advertising. The rules of the game are about to shift, so be ready (pardon the pun).
Let your mind wander to the time when your pearly whites were perfectly in place in their slots as you walked down the street. A notice pops up on your phone and says, “Hey there, grin enthusiast!” Are you interested in a free, no-risk consultation to find out whether you’re a candidate for the smile of your dreams? This, my good friends, is where geofencing really shines. This revolutionary approach to advertising uses geolocation data to reach potential customers right when they’re in proximity to your orthodontic practice.
Just like the tooth fairy, it will spread its knowledge to everybody who enters the area you designate. Unlike the static billboards your granny probably had, this one can give you a virtual high-five and wink at you if you happen to pass by at the proper moment. To put it another way, the doctor or dentist is essentially saying, “We see you, and we have just the solution to your crooked-tooth conundrum.”
But wait, there’s a lot more to this! Geofencing’s goal isn’t only to take pictures of happy individuals as they go about; it’s to bring people together. A smartphone and a determination to improve your smile are all you need to join this exclusive group. By delivering potential patients customized messages, special incentives, and a touch of enchantment to their wallets, orthodontic clinics may develop a bond with them that a retainer just cannot compete with.
It’s time to put on your geofencing gloves, orthodontists, if you want to align not just your patients’ teeth but also the marketing strategy for your practice. Remember that it’s not just about shooting; you may also win the approval of passers-by by shocking them or enticing them.